We use our five senses to perceive the world around us, including the Rotary World. What does this fact have to do with Rotary Public Image?
 
Everything.
 
Particularly seeing and hearing. The public part of Public Image is typically us giving out information about Rotary and our clubs that people can only see and hear.  With communication options narrowed to just two of our five senses we must focus on how we reach people through audio, video, and print.
 
Most clubs have limited access to T.V., a little more to radio, and hit and miss on print newspapers. That leaves us with social media. Public Image is about Perception. So if the public can’t see or hear anything about Rotary they can’t perceive Rotary. Keep reading to learn about some key opportunities that clubs have to improve their perception...
 
If you and your club do not have an active social media presence and a current website, you have a terrific opportunity. We all can show up as Rotarians. Everyone can be seen and heard.
 
Other than sharing through social media how can we show up as Rotarians? Wear your pin, a Rotary shirt, hat, decal on your car? In the window of your business. Add the Rotary logo to the signature block on your personal email account.
 
Rotary’s Brand Center has been updated. Every Rotarian can visit the Brand Center. Log into My Rotary and scroll down to Online Tools. Click on Brand Center. Please check it out.
 
Having trouble? Need fresh ideas. Reach out and we can help. perezhewitt@hceonline.com
 
Enjoy this busy month and please share Rotary.
 
Lynn Perez-Hewitt
Public Image Chair