When your club makes public image a priority, be prepared to see engagement rise. Showcasing how your projects make an impact in the community and touch people's lives gives the public an understanding of what Rotary does. Having a Public Image Chair is a great way to prioritize your club’s image. They can coordinate club messages and provide a consistent Rotary voice in communications. And the Brand Center is where they can find tools such as templates, images, and videos to create compelling ads, flyers, social media posts, and press releases. Keep reading to learn more about making public image a priority.
Fortify your storytelling skills
For tips on storytelling and inspiring people to learn more about Rotary and our causes, read the Rotary Voices’ “Stories, not stats, attract people to Rotary” blog post by Joe Otin. Then tell your club’s story with flair and confidence.
Boost your Storytelling Skills
Draw attention with photos
Here are some practical tips to consider when choosing photos:
Show Rotary participants taking action
Feature real-life, everyday moments
Display a sense of motion
Focus on just a few people that viewers can see well
Represent the diversity of your club and community
In the Brand Center, you’ll find examples of images that can elevate your message. You’ll also see images to avoid! Visit the Brand Center’s People of Action Brand Guidelines page to learn more about photo do’s and don’ts and effective ways to tell your club stories.
Check out some Photo Do’s and Don’t’s
Brand Center tutorial video
Share Rotary Content
Follow all Rotary District 6250’s social media accounts and be sure to turn on notifications. This way, you won’t miss a post.
- Facebook: https://www.facebook.com/rotary6250
- Instagram: https://www.instagram.com/rotarydistrict6250/
- YouTube: https://www.youtube.com/channel/UCPYM7VuNo7Mo58ScWSF5ILg
- LinkedIn: https://www.linkedin.com/company/2006558
Segments of this story are sourced from Rotary International’s ‘Brand News’, pr@rotary.org