When your club makes public image a priority, be prepared to see engagement rise. Showcasing how your projects make an impact in the community and touch people's lives gives the public an understanding of what Rotary does.  Having a Public Image Chair is a great way to prioritize your club’s image. They can coordinate club messages and provide a consistent Rotary voice in communications. And the Brand Center is where they can find tools such as templates, images, and videos to create compelling ads, flyers, social media posts, and press releases. Keep reading to learn more about making public image a priority.

Fortify your storytelling skills

When telling the stories that help people in your community understand what Rotary does, it's tempting to focus on statistics and numbers. But memorable stories almost always start by focusing on people. Train your sights on the who, what, why, and how, and watch your story come alive.

For tips on storytelling and inspiring people to learn more about Rotary and our causes, read the Rotary Voices’ “Stories, not stats, attract people to Rotary” blog post by Joe Otin. Then tell your club’s story with flair and confidence.

Boost your Storytelling Skills

Draw attention with photos

With the rise of social media and the decline of attention spans, the use of images to attract an audience is key. Photos are ideal captivators, whether for a social media post, flyer, ad, or brochure. For your People of Action stories, you’ll want images that instantly convey the good work your club members are doing.

Here are some practical tips to consider when choosing photos:
  • Show Rotary participants taking action

  • Feature real-life, everyday moments

  • Display a sense of motion

  • Focus on just a few people that viewers can see well

  • Represent the diversity of your club and community

In the Brand Center, you’ll find examples of images that can elevate your message. You’ll also see images to avoid! Visit the Brand Center’s People of Action Brand Guidelines page to learn more about photo do’s and don’ts and effective ways to tell your club stories.

Check out some Photo Do’s and Don’t’s

Brand Center tutorial video

Short instructional videos make learning new skills or navigating websites easier. That’s why we’ve created “Getting Started,” which walks you through the recently updated Brand Center home page. The video will also show you how to save assets to your computer, share items, access the tools you need to create professional communications, and more. You’ll find the “Getting Started” video on the Brand Center home page. Watch it today!

Share Rotary Content

When managing your club’s social media pages, one of the first – and sometimes most daunting – questions is “How do I find content to share on social media?" But don't worry! Rotary International accounts are here to help. We share content daily and encourage you to use our posts on your club pages too.
 

Follow all Rotary District 6250’s social media accounts and be sure to turn on notifications. This way, you won’t miss a post.

Segments of this story are sourced from Rotary International’s ‘Brand News’, pr@rotary.org